The Board of Directors of PlusTerveys Ryhämä Oy has updated the company's growth strategy for 2026–2030. The implementation of the strategy will receive immediate momentum when Voland Partners, a Finnish company specializing in the development of technology companies, joins PlusTerveys as a minority shareholder and co-entrepreneur. Pension insurance company Varma joins the ownership base as an institutional investor.
PlusTerveys is a company owned by healthcare professionals, founded in 1978, and is one of the largest private healthcare companies in Finland. The board of directors of PlusTerveys Ryhmä Oy has approved the company's growth strategy for 2026–2030. The strategy aims to strengthen the company's position as a significant provider of oral health and mental health services. The company is also examining opportunities to expand its offering in other growing services in the private healthcare sector.
The healthcare market is undergoing a major transformation, with the role and importance of private healthcare providers increasing, for example, as the population ages. As the ways in which services are used change, the role of digital services and transactions is increasing. Insurance services have become increasingly common, and customer fees for public services have increased significantly. There is a growing need in the market for more cost-effective operators and service models.
Voland Partners, a company specializing in the development of technology companies, joins as a co-entrepreneur
Voland Partners is a Finnish growth investor specializing in the development of technology companies focuses on building domestic companies into successful companies for the next growth phase in a long-term perspective, in close operational cooperation with entrepreneurs. Voland Partners' mission is to create successful, responsibly managed companies together with entrepreneurial teams that benefit our entire society.
Pension insurance company Varma joins as a co-investor alongside Voland Partners to strengthen PlusTerveys' growth and development in the long term. Varma is PlusTerveys' long-term pension insurance partner, and its goal is to promote the sustainable growth of Finnish companies and support work ability and longer working careers.
The starting point for the growth strategy is PlusTerveys' strengths and improving performance with modern technologies
The company's strong local and regional presence, as well as its established position as a trusted provider of oral health care and a community of committed healthcare professionals, create a solid foundation for growth. The company's key differentiator is its entrepreneurial team of professionals, which ensures exceptionally high customer satisfaction and operationally efficient local offices.
At the core of PlusTerveys' growth strategy is the systematic use of modern technologies in business renewal. Digital solutions and customer and care paths that utilize data and technology are seen as key ways to improve efficiency and strengthen the already excellent customer satisfaction. The company is also exploring opportunities to expand its offering in other growing services in the private healthcare sector.
"We are very happy to welcome both Voland Partners and Varma to our growth story. The Voland Partners team brings significant technological expertise and development capabilities to PlusTerveyte. PlusTerveyte is a great company that is almost 50 years old, with roots in respecting the work of professionals, strong local operations, industry renewal and long-term customer relationships. It is great to build the next phase of PlusTerveyte's journey on this, now together with new co-entrepreneurs," says Joni Aaltonen, CEO of PlusTerveys.
“PlusTerveys is an interesting, agile and cost-effective player, whose strategy focuses on utilizing technology as a driver for business renewal and growth. The company has a solid business in oral health and the ability to expand its offering to other service sectors. We see particular potential in technology-driven strategy and development; in digital care pathways, scalable service models and data utilization. We can bring strong support to PlusTerveys in this work. Our values align well, and it is quite exciting to be able to build the next phase of PlusTerveys together,” says Samuli Siljamäki, partner at Voland Partners.
More information:
Joni Aaltonen, CEO
PlusTerveys Ryhmä Oy
tel. 040 524 7270
joni.aaltonen@plusterveys.fi
Samuli Siljamäki, partner
Voland Partners Oy
tel. 040 709 2848
samuli.siljamaki@voland.fi
Interview requests
Marleena Bask, marketing & strategy director
PlusTerveys Oy
tel. 050 352 3643
marleena.bask@plusterveys.fi
PlusTerveys is one of the largest private healthcare providers in Finland, with a vision to be a cost-effective and modern healthcare provider that innovates service models through technology, data and digital care pathways. PlusTerveys offers comprehensive dental and mental health services in its nationwide network, and is exploring opportunities to expand its offering in other growing services in the private healthcare sector. Finnish, privately owned PlusTerveys was founded in 1978, and its turnover was 89 million euros in 2024. The company employs approximately 800 professionals. www.plusterveys.fi