Experienced Growth Leader, Petri Niemi, Appointed Chairman of the Board of Marketing Technology Company Luxid Group

According to Petri Niemi, generative AI enables scalable business operations not previously seen in services based on consultants' expertise.

The CEO of G2 Invest Oy and a prominent figure in the boards of Finnish growth companies in the technology sector, Petri Niemi, has been appointed Chairman of the Board of Luxid Group.

Niemi brings significant experience and expertise in leading growth companies to Luxid.

Since 2000, Niemi has worked with growth companies and is likely the board professional who has taken the most Finnish companies public in Finland.

He has played a role as Chairman or member of the board in the listing of as many as seven technology companies on the Helsinki Stock Exchange's First North list. Niemi's contributions are evident in the listings of Siili Solutions, Next Games, Bilot, Detection Technology, LeadDesk, and Vincit.

Niemi currently serves as Chairman of the Board for Admicom, Carasent ASA, and Lounea Net, among others.

"I hope to leverage my experience to help companies eliminate the barriers to growth that typically arise along the way. This involves developing leadership, decision-making, and board practices, as well as creating growth-supporting structures that companies with over 10 million euros in revenue and 100 employees need to reach the next growth phase," says Petri Niemi, Chairman of the Board of Luxid Group.

"Rarely is one so excited about their new leader. Petri's experience in steering the boards of growth companies and unlocking growth potential is unparalleled. We now have an exceptionally strong team at every level, from experts to the board. I feel immense pride and humility to be part of an ambitious and demanding team," says Pasi Voho, CEO of Luxid Group.

Luxid aims to double its revenue to 30 million euros over the next two years. In particular, Luxid seeks to grow in the United States through acquisitions.

"It is great to have Petri lead Luxid's board work during the company's new growth phase. His experience and skills are invaluable as we accelerate our internationalization and develop factors for profitable growth and value-generating services for our customers," says Erkka Niemi, Founding Partner of Voland Partners, which made a private equity investment in Luxid earlier this year.

Growth Driven by Technological Transformation

A significant digital shift, particularly in B2B companies, occurred during the COVID-19 pandemic. This shift enables Luxid, which specializes in marketing technologies, to accelerate its growth and international expansion.

Luxid provides comprehensive solutions that combine versatile technological expertise with strong capabilities in creative content design and production.

"When you can help your customer understand their own customer's business and the needs of key personnel, and enable business results through creative and well-timed actions, you create a nearly irresistible service offering," says Petri Niemi.

Generative AI is now creating entirely new growth opportunities for companies like Luxid.

"Scaling a consultant's deep expertise has typically been challenging, but generative AI makes this possible in an unprecedented way. Accelerating future growth will no longer require recruiting an army of consultants."

For More Information:

Petri Niemi
Chairman of the Board, Luxid Group
Tel. +358 400 511 493
petri.niemi@g2invest.com


Pasi Voho
CEO, Luxid Group
Tel. +358 50 563 0220
pasi.voho@luxidgroup.com

 

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